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A PLACE TO BE REDISCOVERED

Like every opening chapter of our lives, the new year arrives as an invitation to discover.

As familiar as the phrase “new year, new me” we whisper to ourselves, it is in this moment that we explore, seek inspiration, and quietly set the rhythm for the journey ahead — in fashion and beyond.

As the days begin to unfold, we find ourselves drawn to moments that feel both new and deeply familiar.

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Relaxed Tailoring & Soft Structure

Apres On Apres Purple Bag - Egon
Apres On Apres Purple Bag - Egon Sale priceIDR 389,000.00
Color
Lace Collar Shirt In Light Blue - Ryuryu
Color
Chase Jort - Blee
Chase Jort - Blee Sale priceIDR 619,000.00
Color
Person wearing black polka dot flatshoes by Mar & Ma sitting against a polka dot wall.
Lolly Black White - Mar & Ma Sale priceIDR 349,000.00
Color
Apres On Apres Purple Bag - Egon
Apres On Apres Purple Bag - Egon Sale priceIDR 389,000.00
Color
Lace Collar Shirt In Light Blue - Ryuryu
Color
Chase Jort - Blee
Chase Jort - Blee Sale priceIDR 619,000.00
Color
Person wearing black polka dot flatshoes by Mar & Ma sitting against a polka dot wall.
Lolly Black White - Mar & Ma Sale priceIDR 349,000.00
Color
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Gift Essentials

GIFT ESSENTIALS

​HGL Box
HGL House Box Sale priceIDR 15,000.00
Hgl Gift Card - A Little House
Hgl Gift Card - A Little House Sale priceIDR 5,000.00
Color
Sold outHgl Gift Card - Thank You
Hgl Gift Card - Thank You Sale priceIDR 5,000.00
Color
Hgl Gift Card - We're So Lucky
Hgl Gift Card - We're So Lucky Sale priceIDR 5,000.00
Color
​HGL Box
HGL House Box Sale priceIDR 15,000.00
Hgl Gift Card - A Little House
Hgl Gift Card - A Little House Sale priceIDR 5,000.00
Color
Sold outHgl Gift Card - Thank You
Hgl Gift Card - Thank You Sale priceIDR 5,000.00
Color
Hgl Gift Card - We're So Lucky
Hgl Gift Card - We're So Lucky Sale priceIDR 5,000.00
Color
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About HGL

If you happen to live in 2008, you will remember that Happy Go Lucky were the early waves of Bandung's concept store. Since then we have been all about celebrating the creativity and quality of local existing lifestyle brands.

Everything playful in the market, you can always find it here. We have our beloved brands with their most eccentric fashion, beauty, and lifestyle items. Have fun in our store. Dance to our catchy and fun tunes, mingle and giggle around with our Superteam that are also ready to assist you. Of course you can expect an easy and enjoyable online experience too.

We are the playground for the expressive, explorative, and the playful ones.

editorial

A Place To Be Explored

A PLACE TO BE EXPLORED

This season, we invite you to step into something new. To explore, to mix, to match—and maybe finally try what you’ve been holding onto for a while.   Call it curiosity, or simply a quiet desire...

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What We Talk About: 4 Trends Taking Over Now
inspo

What We Talk About: 4 Trends Taking Over Now

in this picture: Anders Jacket by Acheté de Nous, Tiramisu Flat by Tangerine Marche, Naou Reversible Bag Broken White On Black by Lou Tropics LOOK 1 — Cropped Jacket Era The cropped jacket is...

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What We Talk About : Laid-Back, Thought Through
inspo

What We Talk About : Laid-Back, Thought Through

As fashion moves toward 2026, one thing becomes clear: style is no longer about standing out loudly, but about showing up with intention. This is where laid-back, thought through finds its place — ...

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